If you want to sell your products online, Shopify is an excellent platform to consider. It is used by 500,000 customers in 175 countries and has helped retailers generate $40 billion in sales.
Although Shopify has many robust features, such as. B. better security and discounted plans, but not without SEO pitfalls.
So, if you want to improve sales and traffic to your website, follow these tips to get the most out of your Shopify store:
Be sure to remove duplicates.
Duplication of content – or the same content in two different links – can seriously damage your search engine optimization. Indeed, the search engine is unable to distinguish the canonical version from the non-canonical version.
To make matters worse, the connection signals can be split between two sites.
As far as internal links are concerned, Shopify links the non-canonical version to all product pages. However, this can send mixed signals to search engines such as Google.
To minimize the chance of your store displaying duplicate content, try setting up an internal link structure. This can be done with a liquid grid element file. This way you can refer all pages of the product to the canonical version.
Another double problem that can affect your Shopify referral is on your collection pages. Since this can be done through paging, you also need to adapt this internal communication structure.
Determine if your product needs a different URL.
As with the problem described above, Google may mark your Shopify store as a duplicate due to product variations. That’s because Shopify assigns a separate URL for your blue hat and its red version, even though they’re essentially the same.
While this is not a bigger problem for search engines than what was mentioned above, it is important to know if you want different URLs for each option. Basically, everyone should have their own content brand and keywords.
Add a zero index.
One of the disadvantages of the Shopify online shop is that you cannot manipulate the robots.txt file. Unfortunately, this is a good way for you to check how search engines are crawling your site.
So you need to add a noindex tag. By adding it to your topic.liquid file, you can exclude the product page from search engine indexing.
Reclassification of the communiqué.
Shopify allows customers to set up referrals, making each store easier to access. Access the Store application and navigate to Online Store > Navigation > URL Redirection.
In addition to improving the user experience, redirects can help you optimize your online store. This allows you to bundle outdated and old pages – as well as pages with non-existent content – and redirect them to another corresponding product link.
Expand the details of the structured products on your data collection page.
One of Shopify’s best practices is that you can label items right out of the box. In this way, Google can obtain all the information it needs for the site, such as B. Names, descriptions and prices of products.
Although this feature is available in most themes, you can increase search engine optimization by extending it to your collection page. This can be done by adding product details to each link on the list page.
If you have a blog, use structured article data.
A blog is a great way to improve search engine optimization. And with Shopify’s article data, you can make use of this possibility.
This way you can tell search engines that your blog has editorial content. This can increase your chances of being seen by customers on the page Interesting Finds.
Do your research well.
As with other websites, you need to find the most important keywords to improve your Shopify SEO.
Here are some research methods to keep in mind:
- Retrieve data from Google Adwords to see which keywords are most useful for your online shop.
- Find keywords that give you a high conversion rate.
- Use keywords that generate a lot of impressions or clicks.
- Use the free keyword generation applications to find words that will help you optimize your website.
- Use free applications like MergeWords to get a variety of keywords.
Keyword optimisation is the key.
Now that you know which keywords to convert, you need to start using them.
The same SEO techniques are used in Shopify, i.e. the use of keywords in links, title tags, meta descriptions, alt text and content. You can do this by going to the preview list option in search engines.
Optimize the most popular page first.
The use of unique and informative content can help you improve your SEO performance. But when you have thousands of items in your store, optimizing each page can be a nightmare.
In other words, the practical approach is to first optimize the most important page of the product. To find out which item works best, you need to view the product’s sales report.
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